SEO, an acronym that is unknown and suspicious to many business owners and the most essential source of new business to others. Search engine optimization is the process of increasing your website’s place on a search engine result and in place, reducing the number of competitors that appear ahead of you.
But who cares? New clients are just going to walk into my store or hear about me through a current customer, right? WRONG! Data shows that 89% of consumers use search engines to make purchasing decisions and a whopping 94% of businesses use similar methods. And as the younger generations enter the marketplace, we can only anticipate these percentages will increase.
Another important statistic to know about how consumers and businesses use search engines is knowing where they click. Meaning, analyzing how far down a search engine’s result page will someone go before discontinuing a search. 91% of google searchers never go past the first page and the top ranking business gets 33% of the clicks.
So what does all of this mean? It means having a website is not enough. Ask yourself why you have a website to begin with. Is it for your current clients, or to generate new business? If it’s a mix or the latter, your website will never be efficient unless new prospects can find it. There is a sea of new clients right in front of you and they can’t find your business.