62% of companies today outsource their content marketing – Inbound Writer 2014
Adding unique content on your website is one of the best ways to get new customers through your door. The more content your website has, the more times you show up in search engines for long-tail keywords (5 or more words) and the more traffic you receive. An example of a regular keyword would be “dentist in NY” whereas a long-tail keyword might be “best dentist in NYC for dental implants.” A single 500 word article could get your site to show up for over 100 long-tail keywords.
Maintaining a blog on your website also shows customers that you are active and engaged with your company. It shows involvement and care in your business and industry and will increase the conversion rate of website visitors to customers. Contact us below to get started.