5 Signs That it’s Time for a Website Redesign
Keeping up with the day-to-day operations of any business takes the lion’s share of time and effort. Because of this, sometimes business owners can forget to attend to those elements that they’re not engaging with regularly. For example, if you’re a Brooklyn-based online business and haven’t been enjoying the amount of traffic, engagement, or conversions that you want, it might be that your website needs an update. Let’s have a look at five signs that it’s time for a website redesign.
1. Long Load Times
Fracturing attention spans means that consumers will not be patient with sites that feel like they take forever to load. Does your Brooklyn-based e-commerce site have a lightning-fast load time? If not, if may be time to contact a web designer in Brooklyn and ensure that you’re not missing out on potential engagement and sales because your site is dragging.
2. Outdated Visual Design
Does your site look like it’s a throwback to the heyday of chatrooms and message boards? Outdated visual design can make customers think your business is lagging behind and is out of touch with their needs. For Brooklyn-based companies, solving this problem can mean using Brooklyn web design to ensure that your company’s site is keeping up with (and surpassing) the design trends of other local businesses.
3. Lack of Local Flavor – Brooklyn Web Design
The fact that e-commerce largely feels like it happens without reference to anywhere in particular can be a good or a bad thing. You want customers to feel that they always have access to you from anywhere, but you also want to communicate that your business is run by real people in a real place.
If you’re trying to grow a Brooklyn-based business, you need Brooklyn web design. A website that downplays or simply ignores your local connections and availability is not highlighting the strengths and appeal of your business to its full potential. This can involve incorporating Brooklyn SEO, images that highlight local spots, and even using a web designer in Brooklyn to communicate your business’s investment in your community.
4. Not Mobile Friendly
Mobile device searches now outpace desktop searches and if your website isn’t mobile friendly, you don’t stand a chance. Customers should be able to experience your website’s outstanding design and functionality, whether they’re searching from a laptop, smartphone, or tablet. The most successful businesses are those that can provide an outstanding level of engagement (and ultimately turn that engagement in to conversions), regardless of the way customers choose to access the site.
5. Lack of Effective SEO
Anyone who’s run a business with an online component knows that search engine optimization (SEO) is key to driving traffic and converting that traffic into sales. If your conversion or traffic rates aren’t meeting your goals, this may mean that your attempts at SEO are not effective. This could be the result of a lack of coherence. For instance, your SEO should be coherent with your business goals and expected client base. As mentioned above, if your business is Brooklyn-based, you will want to ensure that local customers find you first by incorporating Brooklyn SEO. Integrating your branding and your website’s ultimate goals is key for a successful online business.
For high-quality Brooklyn web design, contact My Quick Startup today online or call (914) 200-4533.