5 Pages All Small Business Websites Should Have
When designing a website, many small business owners find themselves wondering what pages should be included on their site. Although the question seems to have a simple answer, the answer can vary from business to business and is actually quite complex. However, there are a few pages that are critical to the success of all small business sites. We’re going to go over 5 pages that you can expect a Brooklyn Web Design company to include when creating your new business site.
Landing pages are distinct pages that are separate from the other pages of your website. They can be accessed by clicking on a call to action (CTA), and can be time consuming to make, seeing as you’ll need to make a lot of them. Although they’re tedious, landing pages are important for a number of reasons. They can be used to track data, generate leads, and eliminate distractions on the main page. They can also be used to encourage customers to make a decision- am I going to sign up for the newsletter or not?
Arguably, the “about us” page of a site is the site’s most critical page. It gives potential customers the chance to get to know the business and its owners, building trust between the two parties. A business who offers any kind of service should always have the link to this page included on their site in an easy-to-access location such as within the site’s header or main menu.
Generally, businesses with an about us page get more traffic, leads, and conversions than those without.
A contact page that includes an email address, social media links, phone number, and physical address (if applicable) is another important page that can make or break a sale. It’s been said that it takes customers approximately 15 seconds to either find the contact information to initiate contact or to leave the site entirely, making it crucial that your information is easy to find. Essentially, you have the time it takes to scroll through a page to entice the user to send a message or you’re out of luck. This is why it’s a good idea to dedicate an entire page to contact information. You’ll want a contact page that is clearly labeled and designed to appeal to the eye.
Frequently Asked Questions (FAQ)
A FAQ (frequently asked questions) page is a page designed to answer common questions about your website or business. This is the go-to page for those who want more information about a service or product that your business offers but who don’t necessarily want to spend time typing out a lengthy email.
The FAQ page is generally made up of questions that can be answered within a few sentences or a paragraph of simple text. Here are a few good questions to include.
- How do I sign up?
- How much does shipping cost?
- What payment methods are accepted?
- Can I track my order?
- How long will it take my order to arrive?
- How do I unsubscribe?
If you are a Brooklyn Web Design company, like us, you may want to discuss the website process, budget, and other important details pertaining to your business.
A services page is essential for every small business website. The services page, which should include a list of the services that the business offers, as well as descriptions of each, should be laid out in a way that is easy for viewers to read. Another handy piece of information to include is the price of each service, or the rate per hour if that is more relevant to the service you offer.
A good services page will offer enough information that a potential client can decide whether or not your business meets their needs before they leave the page.