5 Website Addons for Your WordPress Site
Must Have Plugins for Your WordPress Site
Looking to add some great new WordPress Plugins to your site? As a professional Brooklyn Web Design company, here are some of our favorite plugins and what you can expect from working with us.
Search Engine Optimization
Every page of your website will be optimized to show up better in search engines like Google. First we perform extensive keyword research to see the most searched keywords in your industry and in your area, and we optimize the content of the site accordingly. We focus on paragraph text, heading text, alt tags of images, and meta descriptions. We implement all technical requirements like the XML sitemap, Search Console integration, and the Robots.txt file.
A plugin will be installed and configured on your website which integrates with your MailChimp account. MailChimp is the most used newsletter system on the web and allows you to create different email templates & import your mailing list from people who signed up on your website. After you send out your newsletter, Mailchimp shows you exactly who opened it and who took action such as clicking on the link in the email. This is one of the best ways to create repeat customers for your business.
Live Chat Integration
We integrate Zopim Live Chat on your website which shows in the form of a box on the bottom right. Many times your website visitors want to take action but don’t feel like calling or waiting for an email response. Knowing they can talk to someone almost instantly boosts your website conversion rate tremendously. It can be integrated so that messages show up on your cell phone – so you don’t always have to be by your computer.
Screen Recording Integration
The best way to improve the conversion rate of your website is to take a look at the sessions of your website visitors. Hooking up and configuring a plugin called Mouseflow makes this possible. You’ll be able to log in at any time and see recordings of every person who visited your website as if they were sitting in front of you. Watch them scroll down the page, how long they look at each section & page, where they move their mouse, etc. Using this data, you can then make adjustments to your website to maximize your conversions and increase sales.
WooCommerce has hundreds of available extensions that perform any function you can think of. Some are free and some cost money. Some examples of extensions are WooCommerce Subscriptions & WooCommerce Memberships which both automatically charge customers at set intervals if they want to keep ordering the same product(s) over time. We recommend having us purchase & configure the USPS Shipping Method extension which automatically calculates the shipping charge based on the quantity of items ordered, the item’s weight & dimensions, and the buyers address. This integrates with USPS so you won’t be undercharged or overcharged for shipping when you send out your items.