How To Optimize Your Website For Conversions: The 4 Questions You Need To Answer

When it comes to running a successful website conversations are essential. What are conversations? In short, conversions are the completion of a transaction within your site. For example, a completed sign up to your monthly newsletter. When a website is being built, conversions are often forgotten about. However, they should always be kept in mind as without conversions, you’d be left with a site that has no customer turnover or profit. To ensure that your site is optimized for conversions, here are a few of the most important questions that a Brooklyn web design company might address to get the best results. 

Who is the company?

Customers will want to know who the company is and what it stands for. Include a section of information that covers the company’s values and beliefs. Don’t skip on the small details either. Feel free to include details such as where the company originated, why it was developed, and how it has changed or improved over the years. As a rule of thumb, the more a customer feels like they know about a company, the more likely they are to hire. A good example of this is a Brooklyn web design company that includes an informational section that explains their goals and intentions for their clients. This successful site may include photos of their office, as well as bios and contact information about their team members. A New York web design company might include a photo of the founder and a blurb about him or her, allowing a customer to glimpse of the early days of the company.

What are they offering to do for me?

In order to hire a company, a potential client needs to know exactly what they’re in for and what the company can do. No one is going to hire a company that doesn’t advertise to clients what it can do. Always be sure to clearly explain what you or your company can do on your website- this is the best way to advertise your services and will increase conversion rates, as clients know what to expect and won’t be surprised with the service you give them. Be transparent when answering this question. If you offer one thing but not another, be honest.

Why should I choose this company?

This is, perhaps, the most important question to answer. A customer needs to be sold on your company and convinced that it is better than its competitors. Don’t be afraid to advertise your best work, strategies, and positive reviews. You should also consider adding information that makes your company stand out against competing sites. What special service can your company offer? Do you have a guaranteed turnaround time? Any sort of information that you offer but your competitors do not is important to include.

How do I get started?

To start any kind of transaction, a potential customer needs to start the process. Make this easy for them by laying out simple, easy to follow instructions that explain how the contract works and how to get things moving. Step by step guides are ideal for this. When using a step by step guide, however, make sure that you don’t include too many steps as overloading the customer with instructions can push them away. Let them know that you are willing to do the work and make their life easier by choosing you and your company.

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